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The updated guidelines from the European Commission have outlined the future for CBD extracts. In line with the Novel Food Guidelines, CBD and its derivatives (organic and synthetic) are considered as a Novel Food.
Ritual London has successfully applied for Novel Food status, leading the way for safe, authorised CBD products.
Novel Food status is not just about the reclassification of CBD, but a way to validate the entire industry and to reduce the risk of untrustworthy CBD producers.
The underlying principles of Novel Foods dictate that a product must be:
• Safe for use
• Adequately labelled
• Fit for purpose
Novel Food approval is the missing step CBD producers and sellers need to put safe CBD products on the market and Ritual London is a brand that puts quality, safety and standardisation of its products above all else.
We wholeheartedly believe in the power of cannabinoids and their ability to transform the lives of consumers from all walks of life and with our pending successful Novel Food status application we can confidently build a brand that you can trust.
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